On this episode of Liberty Chats, host Amber Athey, a Steamboat Institute Senior Tony Blankley Fellow, interviews John Rich, country music star and owner of Redneck Riviera. John discusses everything from his music career to cancel culture. This conversation is sure to leave you inspired and ready to defend liberty!
John Rich is a multi-platinum hit generator and music industry leader whose creative talents are matched only by his business savvy. Whether through a raucous party anthem or a sober reflection on hard times in the heartland, Rich’s ability to capture the American zeitgeist in song has made him one of the most successful and prolific entertainers in the music business today. And in 2011, Rich impressed Donald Trump and American TV audiences with his business acumen and leadership skills, winning NBC’s The Celebrity Apprentice and raising $1.5 million for St. Jude Children’s Research Hospital.
Now, the multi-faceted Rich is applying his talents to his latest venture, a lifestyle brand called Redneck Riviera that launched in 2014 with an apparel line geared to what he dubs the ‘WORK HARD PLAY HARD’ crowd. In just 6 short years, the brand offers apparel, a boot line, a bar in the heart of downtown Nashville on Lower Broadway, a jerky line, and an impressive spirits division that serves up three American made whiskies offered nationwide.
Along with all of these successes, Rich found time to host a show on Fox Nation, the streaming service for Fox News called The Pursuit! With John Rich that launched in early 2020. The show became one of the services’ most popular series and is now showing on Fox Business Prime as one of the flagship shows of the network’s new original programming launches of 2021.